Social Media: DAC recognizes a new dimension and Synopsys hosts “Conversation Central”
Posted by Karen Bartleson on June 4th, 2009
Next month, the 46th Design Automation Conference will recognize a new dimension: social media conversations. Social media is emerging as a new “standard” for communicating with customers, coworkers, friends, and family. My company, Synopsys, and I are going to host a series of intimate-yet-open discussions focused on social media-related topics of particular interest to the EDA community.
The kitchen table-style conversations will take place at “Conversation Central,” a room located in the front of Synopsys’ main booth at the DAC exhibition. Conversation Central will be open to everyone at DAC. We will feature a new 30-minute discussion topic every hour throughout the first three days of the conference, repeating the sessions each day.
Conversation topics will include “So You Want to Be a Blogger?,” “Twitter for N00bs,” “Competitors in Cyberspace: Why Be Friends?,” and “Job Search: How Social Media Can Help Job Seekers and Employers.”
These and other conversations will be led by well-known EDA bloggers such as JL Gray, Sean Murphy, and Harry the ASIC Guy, as well as other media experts. During the sessions I’ll host, feel free to ask me questions like whether I think Facebook is better than MySpace or if Twitter will flourish or fade. (Talk about a standards game!) You know I’m happy to share my opinions.
Each day, Conversation Central will also have a “Meet the Bloggers” session where DAC attendees can meet and mingle with “celebrity” bloggers in our industry. For those of you on Twitter, we’ll promote these sessions as Tweet-ups. Follow us on Twitter: @synopsys or search Twitter for #snps.
The full schedule for Conversation Central sessions will be published on Synopsys’ DAC website in a couple of weeks. No registration or credentials are needed to visit Conversation Central. If the room is full, you’re welcome to hang around in the doorway and start your own conversation, or come back the next day for a repeat of each session.
DAC will take place at the Moscone Center in San Francisco, July 26-31 (yes, July – this is a DAClight savings year). I can’t wait to talk with you!












I can hardly believe it. I’ve been in the EDA business since 1980 when I joined TI’s Design Automation Department after graduating from Cal Poly with my BSEE. Since 1995, much of my attention has been focused on EDA standards. I reached a moment of truth this year when I admitted, albeit reluctantly, that I could be called a standards-lifer. So, I decided it’s time to share my perspectives on what’s going on in the standards arena. Welcome to my blog - I can’t wait to hear from you!
Looking forward for posts on these interesting sessions
Can’t wait to share. Thanks Karen!
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[...] And then in two weeks, I’ll be participating in Synopsys’ unique “Conversation Central” program at the Design Automation Conference, which Karen Bartleson outlines in a recent post. [...]