I can hardly believe it. I’ve been in the EDA business since 1980 when I joined TI’s Design Automation Department after graduating from Cal Poly with my BSEE. Since 1995, much of my attention has been focused on EDA standards. I reached a moment of truth this year when I admitted, albeit reluctantly, that I could be called a standards-lifer. So, I decided it’s time to share my perspectives on what’s going on in the standards arena. Welcome to my blog - I can’t wait to hear from you! At DAC or not, join us in Conversation Central!
Posted by Karen Bartleson on June 2nd, 2010
Everyone’s invited to listen in and talk with special guests at this year’s Conversation Central. Yes, it will be a live event at the 47th Design Automation Conference, but it will also be live on the Internet for anyone who is unable to attend DAC or happens to be away from Synopsys’ booth during the conference.
If you’re at DAC, come to Synopsys’ main booth #595 to sit in the audience of any (or all!) of the 27 Conversation Central sessions.
To listen to a show from any other location (whether you’re at DAC or not) by phone, simply call within the US: toll free (877) 439-2972 or internationally: +1 (646) 200-4379 when the show you want to listen to is scheduled to start. That’s it! To ask a question or talk with the guest, press 1 on your phone and you’ll be put in the queue to go live.
To listen to a show using your computer, go to www.synopsys.com/ConversationCentral at the time a show starts and click on it. To ask a question or talk with the guest, you’ll need to have a free blogtalkradio.com account AND a Skype account. (If you don’t want a blogtalkradio.com account, you can use your Facebook account instead.) Go to www.synopsys.com/ConversationCentral, make sure you are logged into BlogTalkRadio, begin listening to the show, click on “Click to talk”, then follow the prompts (including clicking on another “Click to talk” in a popup window) to start Skype on your computer. This will vary depending on your browser and how you have Skype set up. When you’ve called in with Skype, dial “1” to be put in the queue to go live. (The dial pad of Skype is accessed with the “Other call functions” drop down.)
After DAC is over, you can listen to all of Conversation Central shows as we’ll record them for later listening. Go to www.synopsys.com/ConversationCentral, click on the shows you like, and enjoy! Plus, we’ll continue to bring you regularly scheduled sessions of Conversation Central throughout the year on a variety of interesting topics.
Here’s the Conversation Central schedule for DAC. It will be great to have you join us!
| Mon, June 14 (9:30 to 6pm) | Tues, June 15 (9:30 to 6pm) | Wed, June 16 (9:30 to 6pm) | |
| Media Monday | Ten Commandments Tuesday | Who’s Who Wednesday | |
| 8:00 | Live Broadcast from Synopsys’ Interoperability Breakfast & Tenzing Norgay Interoperability Achievement Award Ceremony | ||
| 9:30 | Introducing Conversation Central Online | Overview of the First Book from Synopsys Press Business Series | Portrait of an Innovator |
| Guest: Karen Bartleson, Sr. Director, Community Marketing, Synopsys | Guest: Karen Bartleson, Author, “The Ten Commandments for Effective Standards” | Guest: Bernie Meyerson, IBM Fellow; Vice President, Innovation & Global University Relations |
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| Host: Rick Jamison, Social Media Strategist, Synopsys | Host: Phil Dworsky, Publisher, Synopsys Press | Host: Bruce Jewett, Sr. Director, Business Development, Synopsys | |
| 10:30 | The People Side of EDA | Standards Compliance | Future Faces of DAC |
| Guest: Peggy Aycinena, Editor and Podcaster, EDA Confidential | Guest: Alpesh Shah, Strategic Business Development Manager, IEEE Conformity Assessment Program | Guest: Sachin Sapatnekar, Professor, University of Minnesota; General Chair DAC 2010 | |
| Host: Ron Ploof, Executive New Media Strategist, OC New Media; Author, “Read This First” | Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys | Host: Rich Goldman, Vice President, Corporate Marketing and Strategic Alliances | |
| 11:30 | Unconventional Blogging | Archangel Gabe Debates With Karen About Her Book | IEEE-ISTO: Standards Beyond Standards |
| Guest: Brian Bailey, Independent EDA Consultant; Author, “Verification Vertigo” blog | Guest: Gabe Moretti, Industry Analyst, GabeOnEDA | Guest: Peter Lefkin, Marketing and Business Development Exective, IEEE-ISTO & Marco Migliaro, President and CEO IEEE-ISTO | |
| Host: Harry Gries, ASIC Methodology and EDA Technology Consultant; Author, “The ASIC Guy” blog | Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys | Host: Yatin Trivedi, Standards Director, Synopsys | |
| 12:30 | Building Technical Communities Today | Security Standards for the Cloud | Don’t Panic (How SoC Costs Will Come Down) |
| Guest: Ron Wilson, Executive Editor, EDN | Guest: Jeff Green, Senior Vice President McAfee Labs, McAfee, & James Wendorf, IEEE-SA Industry Connections Program Manager | Guest: Gary Smith, Chief Analyst, Gary Smith EDA | |
| Host: Yvette Huygen, Director, Worldwide Public Relations & Corporate Affairs, Synopsys | Host: Harry Gries, Social Media Specialist and Customer Support, Xuropa & Karen Bartleson, Sr. Director, Community Marketing, Synopsys | Host: Rich Goldman, Vice President, Corporate Marketing and Strategic Alliances | |
| 1:30 | The New Publishing Paradigm | UVM: Verifying the Universe | A New Era of SoC Design |
| Guest: John Donovan, Editor/Publisher Low-Power Design and author of “Donovan’s Brain” blog & John Reardon, President, The RTC Group | Guest: Co-chairs, Accellera VIP-TSC: Tom Alsop, Senior Design Automation Engineer, Intel & Hillel Miller, SoC Emulation, Quality and Methodology Manager, Freescale | Guest: TBD | |
| Host: Rick Jamison, Social Media Strategist, Synopsys | Host: JL Gray, Vice President, Verilab | Host: Phil Dworsky, Director, Strategic Alliances, Synopsys | |
| 2:30 | The Embedded Journalist | IEEE-SA Standards Everywhere | Open Perspectives on Silicon |
| Guest: Mike Santarini, Editor and Publisher, Xcell Journal, Xilinx | Guest: Dennis Brophy, Member IEEE-SA Board of Governors, Director, Business Development, Mentor Graphics | Guest: Naveed Sherwani, CEO Open Silicon | |
| Host: Lori Kate Smith, Partnership Marketing Manager, ARM | Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys | Host: Rich Goldman, Vice President, Corporate Marketing and Strategic Alliances | |
| 3:30 | Integrity of the Media | Living in a Standards World | Women’s Challenges in EDA |
| Guest: Ed Sperling, Editor in Chief, Low-Power Engineering Community / System-Level Design & John Blyler, Editor in Chief, Chip Design / System-Level Design | Guest: Shrenik Mehta, Accellera Chair | Guest: Holly Stump, Vice President, Marketing, Jasper Design Automation | |
| Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys | Host: Yatin Trivedi, Standards Director, Synopsys and Karen Bartleson, Sr. Director, Community Marketing, Synopsys | Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys | |
| 4:30 | Humanizing Tech Media | The Importance of IP Standards | Envisioning 3D-IC Future |
| Guest: Kevin Morris, Editor in Chief, Tech Focus Media (FPGA & Structured ASIC Journal, IC Design & Verification Journal and Embedded Journal) | Guest: Ching-Cheng Chai, Marketing Manager, TSMC | Guest: Pol Marchal, Principal Scientist, IMEC (Interuniversity MicroElectronics Center) | |
| Host: Sheryl Gulizia, Worldwide PR Manager, Synopsys | Host: Phil Dworsky, Director, Strategic Alliances, Synopsys | Host: Mark Williams, Director, Solutions Marketing | |
| 5:30 | Social Media in Electronic Design Automation | The Impact of Commercializing Research | What’s Next for Conversation Central? Sneak Peek!! |
| Guest: Karen Bartleson, Sr. Director, Community Marketing, Synopsys & Rick Jamison, Social Media Strategist, Synopsys | Guest: Randy Bryant, Current Phil Kaufman Award Winner; Dean and University Professor, School of Computer Science, Carnegie Mellon University | Guest: Karen Bartleson, Sr. Director, Community Marketing, Synopsys | |
| Host: Ron Ploof, Executive New Media Strategist, OC New Media; Author, “Read This First” | Host: Rich Goldman, Vice President, Corporate Marketing and Strategic Alliances, Synopsys | Host: Rick Jamison, Social Media Strategist | |
| 6:30 | Live Broadcast from Synopsys’ University Reception |
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Thanks to you, Karen, and to Synopsys for this! I will be following DAC from Winnipeg, Manitoba, Canada again this year.
Uh oh … no ‘Click To Talk’ on Apple (PowerPC?) version of Skype!
Can we use the Chat window on your BlogTalkRadio page?