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    I really enjoy shopping at farmer’s markets. The opportunity to connect with the people who grow the lettuce, catch the fish, craft the cheese and bake the bread is an experience far more immediate and genuine than shopping in the freeze dried, shrink-wrapped New! Improved! Fat-Free! big box stores. Real-time community, transparency, authenticity, accessibility – these are among the defining characteristics of social media-enabled conversations.

    A conversation, of course, is never one-way (that would be a monolog, AKA traditional marketing). Whether a conversation includes two or many, listening is half the equation – the part where learning happens as new insights are heard and understood. As Social Media Strategist at Synopsys, listening G2G (geek-to-geek) is an essential part of the mission as we use the Internet to build online communities around shared interests.

    -Rick Jamison

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Connecting Dots

Posted by Rick Jamison on November 9th, 2009

Some dots were never meant to be connected. But doing exactly that — taking a bunch of “dots” from one field of interest and applying them to another — is often a door opener to valuable new insights and ideas.

More often than not, a simple shift in context is all it takes to realize the benefits.

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I did a Google search over the weekend, for example, on “Bauhaus Design Principles” to refresh how I’ve been thinking about the layout of PowerPoint slides. One of the search results was a paper titled Photoshop Album 2.0: Ten Design Principles from Outside the Software Industry by Johnnie Manzari. Reading through the principles, I let my mind wander to other topics where these ideas might also apply — and apparently found the experience rewarding enough to blog about it.

Here are the principles:

  1. Success or failure is in the interpretation of the problem
  2. Make the most from the least
  3. Use symbols and relationships to unlock beauty and elegance
  4. Cut the noise
  5. Prevent graphic style from overtaking the presentation of data
  6. Make the difficult accessible
  7. Avoid long lines of horizontal text
  8. Be disciplined about the use of typefaces
  9. Use ornament cautiously and deliberately
  10. Fundamentally, be concerned with how, and not with what

From writing code to developing presentations to setting up a new blog or finding an interesting topic to tweet on, it’s interesting to notice how nuances can shift — or even take on new meaning — in relation to different contextual settings.

Clicking on another link in my search results, up came a quote from Harry S Truman: “The only thing new in the world is the history you don’t know.” And so it goes when combining Web surfing with an open mind.

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