With the rise of social media, blogging, and user-generated content, everyone who uses the Internet now has countless online resources at their fingertips to find information and interact with others.

The concept of “Web 2.0” is said to have begun in the wake of the dot-com bubble collapse in 2001.  Although much has happened since then, businesses large and small are still experimenting, strategizing and otherwise trying to figure out what it all means to their current business models and future opportunities.

Of particular interest to Synopsys: what does Web 2.0 mean in the world of EDA?

Within engineering communities around the world, how are online social media capabilities affecting the ways people communicate and interact? How do people and teams want to be engaged online? How are customer expectations and experiences changing as the web evolves and offers new possibilities for how things are done at work, at home and beyond?

I’ve had the good fortune of working in various communications and marketing roles at Synopsys since 1994. In recent months, I’ve been looking at the potential of social media to enhance our connection with the various communities with whom we engage.

The goal of the Listening Post is to expand this inquiry by turning it into a conversation. How is the social media-enabled web changing the way you work, or solve issues, or network with others? What new possibilities do you see? What refined expectations do you have? What’s working, and what’s not?

Drop me a line at rjamison@synopsys.com or post a comment here on the site. Either way, I look forward to hearing from you.